We all know that big, and old, businesses eventually lose their leading innovative edge. This can happen for a number of reasons, and in the case of Apple people might say it's the loss of Steve Jobs. It seems that Apple has fallen from
Level 4 to Level 3 on the innovation scale.
Apple - Better, Faster, Cheaper Is Not Disruptive Innovation. But Is That OK?
Don't become a rotten apple, gain and sustain an innovative lead
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